A bias that arises when making predictions about the behavior of a person (or organization) based upon the person’s (or organization’s) traits, even when the situation is the primary cause of behavior. 
 (See Plous, 1993, Chapter 16.) <o:p></o:p>
 <p></p>
 <ul>
   <li>Plous, 
S. (1993), <I>The Psychology of Judgment and Decision Making</I>. New York: 
McGraw Hill.<o:p></o:p></li>
 </ul>